Jason was the primary designer on over three hundred component projects for VP and their customers. Designs were tailored to nearly every category of bicycle and optimized for many different materials and construction methods.

BLADE

An exercise in minimalist design, Blade combined lightweight construction with cutting-edge materials to deliver a pedal that pushed the boundaries of weight, grip, and fashion.

Blade was offered with titanium body, so each full-sized pair weighed only 268g.

VX SERIES

The VX Series started with a cleat retention system designed by VP's R&D team. We built a series of seven pedals around that mechanism, each offering unique features for a specific rider demographic. In addition to 3D design, logos and packaging were designed for the entire line.

As soon as VX Gen 1 was on the market, we began work on Gen 2, which featured reduced complexity & weight, improved aesthetics, and completely overhauled binding function. 

VP-831

Eye-Catching Ergonomics

The uniquely sculpted Nylon body of VP-831 found wide appeal among VP's e-bike and bikeshare customers. It also coordinates well with contemporary city bikes and the G-shaped grip tape maximizes contact area while minimizing cut waste. A wider, concave platform and thin profile makes the VP-831 as comfortable as any rider could wish for.

2019 MTB pedal family

This was VP’s first cohesive flat pedal family. Traditionally, each product is a one-off, but these were designed to carry one aesthetic across the full range of pricing and size options. The high-end is VP-532, a lightweight, high performance GFN pedal with steel pins. The junior-sized VPE-229 is the thinnest, highest performance kid pedal available in the entry-level price bracket.